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The web site infinity-care.co.uk states the following, "We pride ourselves on providing premier domiciliary home health and live-in care, with support packages specifically tailored to you." We noticed that the webpage said " We know everybodys needs are different and so we work with you to provide what you need, when you need it." It also said " We bring years of care experience through trained, hard working, friendly and reliable staff. You may have heard all this before but we really do believe in. Putting the care back into caring." The header had Care as the highest ranking optimized keyword. This keyword is followed by carers, live-in care, and Andover which isn't as urgent as Care.